Do I Really Need A Website For My Business?

Would I Benefit From Having A Website?

Every business owner will at some point be faced with this decision: whether or not to have a website. For some, it can be intimidating. Where do you start? What makes a good website? Will it be worth it? Or, do I even need one at all?

If you’re wondering if you really need a website, For virtually all scenarios, the answer is yes. In today's world, websites are an indispensible resource for your business.

A study by BusinessDasher found that small businesses with a website grow twice as fast as those without one. This is despite the fact that 1 out of 3 small business owners felt they were too small for a website.

Websites Help Clients Find You

Virtually everyone is online, and that shapes how clients are finding businesses. Whatever you're looking for — be it a coffee shop in the morning, a lunch spot in the afternoon, or an emergency plumber at midnight — you're probably consulting the internet for answers.

Studies back this up: BusinessDasher found that 97% of customers say websites influence their purchases. Those numbers are hard to ignore. When potential customers are looking for you, can you be found?

Citations Aren't Enough

Just having a Google Business Profile, Yelp, or even an active social media often isn't going to get you to the top of search results. While these are an important part of your SEO plan, there are some benefits that they can't provide.

Websites with high-quality content will show up higher in search results. In fact, your Google Business Profile will show up higher in results just because you have a high-quality website!

Websites Generate Leads For Your Business

A website is a 24/7 salesperson, ready at any time to convince potential customers of the value you can provide to them.

A well-designed website will guide customers through a tried & tested sales pitch, designed to show them the benefits you offer while addressing any reservations they might have.

Customers Expect Businesses To Have Websites

In this day & age, businesses are expected to have a website. BrightLocal found that 98% of consumers used the internet to find information about a local business in 2022. When potential clients look for information about you, what do they find?

Customers also have high expectations for website design. BusinessDasher's research shows that 75% of users judge a company's credibility by its website design.

Your Competition Likely Has A Website

With BusinessDasher reporting that 71% of small businesses have a website, chances are that your competition is already reaping the benefits. A great website can not only help level the playing field, it can even get you better results.

With the right content & design, you can potentially beat out the others for higher placement in search results. Backlinko's statistics show that the top spot in a Google search is 10 times more likely to receive a click than the tenth spot.

Ready To Start?

If you're ready to start the process of getting a competitive website for your business, you can contact us to begin.